BRANDED PLAYER FOR CTV
Time is precious and in advertising it is even more so. We have exactly 6 seconds to capture the user’s attention when it comes to advertising impact, so that requires us to be totally effective in choosing how, when and where to reach our target audience.
Formats that proactively promote user engagement are an opportunity to interact with the user and generate greater brand recall.
At ShowHeroes, we create these interactive formats for our online video strategies, but are now taking this a step further by extending our expertise to Connected TV.
HOW IT LOOKS
DESIGNS FOR CONNECTED TV
The elements are placed at the bottom of the video along with the QR code.
In the lower and right part of the Branded Player, the carousel elements or images are incorporated, with the video representing the other 70%.
The static element of the connected TV creative is incorporated on the right or left side of the video depending on the content to be played and where you want to incorporate the QR code.
The QR code is established as the only element that is incorporated to give prominence and greater weight to the interaction.
Unique advertising space
IMMEDIATE ACCESS TO CONTENT
Brings a direct call to action to the CTV ad
Incorporating the QR on the page allows a
measurement of the user’s interaction with the brand.
High quality custom content created
by ShowHeroes Studios
CHECK WITH OUR
Any ad creative can be designed and adapted to perfectly fit the needs of your campaign and strategy. Check with our CTV team for the best options and recommendations.
According to Sarah Lewis, Global Director, CTV, at ShowHeroes Group, the Branded Player for Connected TV is the perfect way to add a direct interaction channel to bold branding campaigns. With an abundance of design templates advertisers get to tailor their message precisely to each product. Brands are not only provided with tangible results in terms of ad reception and response. Our offer also includes contextual ad placement delivered through the renowned SemanticHero technology and on-demand production of highly customized ad creatives by our in-house video specialists.
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