NATIVE CTV IS OUR PREMIUM VIDEO CONTENT SOLUTION CREATED ON DEMAND FOR YOUR STRATEGY
At ShowHeroes, as specialists for crafting engaging video experiences, we generate brand-safe, unique advertising environments for clients through custom-created video content. Through our content production hub, ShowHeroes Studios, we create the perfect prelude to the advertisement with a bespoke, professionally produced, short content piece. This clip takes into account the subject of the campaign and the brand message.
How does this look on CTV?
We sit down with your team to establish the best content theme for your 15 sec native content piece. ShowHeroes Studios develop the editorial content based on these ideas.
The ShowHeroes Studios team creates the content piece to precede the ad. Duration: depending on the brief and number of content pieces needed, the average delivery time is 3 weeks.
ShowHeroes Group shares the created content piece with the advertiser or agency (1 feedback cycle).
The ShowHeroes Group ad operations team sets up the campaign to go live.
HOW IS THE CTV MARKET PERFORMING IN EUROPE?
CTV penetration in Europe will reach 65% across the Big5 (France, Germany, Italy, Spain, and the United Kingdom).
Source: Exchange Wire
The number of OTT subscribers in Western Europe is expected to increase from 133 million in 2019 to 159 million by 2023, according to eMarketer.
Source: IAB Europe Connected TV Guide
80% of CTV viewers said they are more likely to pay attention to ads from brands that are in line with their lifestyle and opinions – and 65% said that they buy from brands after being exposed to ads that resonated with them.
Video is growing exponentially, so now is the time for advertisers and publishers to lean into this channel and ensure they are ahead of the competition to unlock growth within addressable TV.
Source: Exchange Wire
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“A relevant content environment means users are more likely to watch the ad in full. Native CTV offers a unique product in the connected TV market. With SemanticHero we can find content that is advertiser-friendly, but with Native CTV we create on-demand content that is incorporated seamlessly for a perfect match with the advertising message.”
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