CTV Research
Study 2024
CTV IS KEY
By incorporating CTV into your strategy, you can ensure your brand stays visible and relevant in a changing media landscape.
Did you know that 14% of users watch linear TV only?
CTV viewers is still exploding in Europe and we have proofs. In our latest, CTV research we have partnered with Kinesso to dive into it to get answers to the most asked questions: How is the audience behind the CTV screen? How is the attention metric evolving? Why content is so important?
CTV Research
Our research answer questions and much more
86% of viewers
are now watching Connected TV, up 6% from 2022.
Younger audiences
are at the forefront of this transition, with markets such as Spain and the United Kingdom showing notable leadership in CTV adoption.
33% of CTV viewers
felt most positively when seeing custom animations included in the ad vs other formats
WHY CTV REIGNS SUPREME IN THE ATTENTION ECONOMY:
PART 2
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