ShowHow

Educational sessions for video advertisers

In this collection of video modules our host Sarah Lewis, Global Director CTV at ShowHeroes, invites you on a stroll around the CTV ad space. The short clips will provide you with insightful industry knowledge in a snackable format.

Welcome you to our first learning session on CTV. We are going to take a look at the basic definitions, types of subscription models and the inventory sources in the CTV space.

In our second learning session on CTV we are looking at CTV targeting. Connected TV is one of the most sought after platforms in digital advertising, but when starting in this space it is crucial for advertisers to understand the targeting options available.

In our third learning session on CTV we are looking at how to get started with programmatic CTV. We will learn about the benefits of buying Connected TV inventory programmatically and the most important KPIs to measure in CTV.

In our fourth learning session on CTV we are looking at the three different types of CTV audiences which we are referring to as: Cord-Cutters, Cord-Shavers and Cord-Nevers. Get to know their characteristics and how to reach them with CTV content and ads.

In our fifth learning session on CTV we are looking at the best practices for setting up a CTV campaign. Find out about the best options for your CTV creative, the ad length, ad measurement and the specialities of the big screen environment.

In the sixth learning session on CTV we are looking at the trends in the CTV market and predictions for the future. Find out what the year of education and growth in CTV, 2021, has brought to the CTV space. How is CTV taken to the next level?

In our seventh learning session on CTV we are looking at our latest connected TV research study conducted in partnership with COG Research. Find out about the objective of the study, the methodology we carried out and the results in over 7 countries.

WHY CTV REIGNS SUPREME IN THE ATTENTION ECONOMY: PART 2 

Stay on track with our insightful new research into CTV audiences. This report offers valuable insights into viewer behavior, market variances across Europe, and the shifting landscape of television consumption.

Key Highlights:

• CTV Dominance: 86% of viewers are now watching Connected TV, up to 6% from 2022.
• Youth-Driven Shift: Younger audiences are at the forefront of this transition, with markets such as Spain and the United Kingdom showing notable leadership in CTV adoption.
• Content Preferences: Content plays a crucial role in differentiating Connected TV from Linear TV, as viewers on these platforms exhibit distinct content preferences.

For more educational sessions, check out our ShowHow series on attention metrics!