ShowHow

Updates in the CTV market

EDUCATIONAL SESSIONS FOR VIDEO ADVERTISERS

In this new ShowHow season, we’re exploring the latest developments in the CTV market. We’ll cover essential topics like:
1. How to offset your CO2 emissions
2. The growing importance of attention in CTV advertising
3. How creativity is reshaping engagement on the big screen
Join us as we dive deeper into the innovations that are transforming the CTV landscape!

GREENMEDIA CTV EMISSIONS

In our first episode, Sarah Lewis, Global Director CTV, explores Green Media products and the critical knowledge to understand how media campaigns impact the environment.

ATTENTION MEASUREMENT FOR CTV

In this ShowHow episode, we’ll explore attention metrics and their growing significance as a key performance indicator for advertisers worldwide.

INCREMENTAL REACH IN CTV

Sarah Lewis unpacks the vast potential that connected TV offers for clients to reach untapped audiences. CTV isn’t just the future of advertising—it’s a critical tool for audience engagement and campaign success.

CREATIVITY AND INTERACTIVITY

In our “Creativity and Interactivity” episode we look at innovative approaches that are transforming how brands engage with audiences and CTV’s endless possibilities. We’re here to uncover how creativity can drive success in this evolving landscape.

REPORTING & INSIGHTS

In our final ShowHow episode, Sarah Lewis dives deeper into the reporting and insights options for connected TV campaigns as viewers shift away from traditional TV and embrace CTV. Explore how to overcome obstacles and improve campaign measurement.

Check our latest

CTV Study

WHY CTV REIGNS SUPREME IN THE ATTENTION ECONOMY: PART 2 

Stay on track with our insightful new research into CTV audiences. This report offers valuable insights into viewer behavior, market variances across Europe, and the shifting landscape of television consumption.

 

Key Highlights:

  • CTV Dominance: 86% of viewers are now watching Connected TV, up to 6% from 2022.
  • Youth-Driven Shift: Younger audiences are at the forefront of this transition, with markets such as Spain and the United Kingdom showing notable leadership in CTV adoption.
  • Content Preferences: Content plays a crucial role in differentiating Connected TV from Linear TV, as viewers on these platforms exhibit distinct content preferences.

WEBINAR

Get in touch

with Sarah

For more educational sessions, check out our ShowHow CTV series!