

ShowHow
Updates in the CTV market
In this new ShowHow season, we’re exploring the latest developments in the CTV market. We’ll cover essential topics like:
1. How to offset your CO2 emissions
2. The growing importance of attention in CTV advertising
3. How creativity is reshaping engagement on the big screen
Join us as we dive deeper into the innovations that are transforming the CTV landscape!
GREENMEDIA CTV EMISSIONS
In our first episode, Sarah Lewis, Global Director CTV, explores Green Media products and the critical knowledge to understand how media campaigns impact the environment.
ATTENTION MEASUREMENT FOR CTV
In this ShowHow episode, we’ll explore attention metrics and their growing significance as a key performance indicator for advertisers worldwide.
INCREMENTAL REACH IN CTV
Sarah Lewis unpacks the vast potential that connected TV offers for clients to reach untapped audiences. CTV isn’t just the future of advertising—it’s a critical tool for audience engagement and campaign success.
CREATIVITY AND INTERACTIVITY
In our “Creativity and Interactivity” episode we look at innovative approaches that are transforming how brands engage with audiences and CTV’s endless possibilities. We’re here to uncover how creativity can drive success in this evolving landscape.
REPORTING & INSIGHTS
In our final ShowHow episode, Sarah Lewis dives deeper into the reporting and insights options for connected TV campaigns as viewers shift away from traditional TV and embrace CTV. Explore how to overcome obstacles and improve campaign measurement.
Check our latest
CTV Study
Stay on track with our insightful new research into CTV audiences. This report offers valuable insights into viewer behavior, market variances across Europe, and the shifting landscape of television consumption.
Key Highlights:
WEBINAR
Get in touch
with Sarah