ATTENTION,
PLEASE!
DID YOU KNOW THAT
Large-Screen Video Ad Formats are more likely to Grab Attention
worldwide attention units (AU), by channel, Q2 2024
Attention Metrics Ecosystem 2024, eMarketer
THE SHIFT TOWARD ATTENTION METRICS
In the ever-changing world of video advertising, viewability was once the gold standard. Moving into 2024, however, the increased irrelevance of identifiers welcomes a new star: attention metrics. These metrics are becoming the go-to for advertisers in offering a deeper understanding of real interactions with ads.
Attention metrics help drive impactful advertising strategies with data-driven insights to optimize campaigns for effectiveness. This forward-looking approach ensures that ad spend is channeled to formats and placements with real impact, ensuring even better results in a competitive landscape.
BENEFITS FOR ADVERTISERS
- Boost visibility with a metric that lets you compare formats, channels, and media types easily.
- Empower data-driven choices for maximizing media investments.
- Deepen comprehension of viewer behavior.
- Enhance ad performance.
- Drive superior results.
The CTV Innovation Team presents Attention Index to help advertisers unlock the full potential of Connected TV by surfacing attention drivers and amplifying them.
CHECK OUR ATTENTION INDEX SOLUTION FOR CTV
HOW DOES ATTENTION WORK IN CTV?
Our attention model uses a panel-based measurement solution to optimize CTV campaigns by attention score.
DIVE IN AND DISCOVER MORE ABOUT OUR OPTIONS
ATTENTION INDEX
IO & PMP & PG
We have expanded our Attention Index model for CTV through our collaboration with TVision. The model combines probabilistic panel data from TVision with real-time deterministic data to measure and optimize campaigns based on attention scores.
This approach enables us to collect panel data, analyze full campaign performance, and deliver detailed creative-level insights.
ADELAIDE
IO & PMP & PG
Adelaide offers AU measurement across CTV, allowing marketers to assess value consistently across channels using a single, standardized rating.
Functioning seamlessly across all channels, formats, and devices, the AU score spans from 0 to 100, where higher scores correlate with a greater likelihood of attention.
BRING YOUR
ATTENTION
HERE
Sarah Lewis
Global Director CTV
CONTACT US
Gain valuable insights on how your ad campaigns are performing based on attention metrics. Optimize accordingly, boost campaign effectiveness, and drive better results.
